When your brief and budget align, you are in a good position for future growth. A client brief specifying an accommodating budget gives the business a sense of direction to proceed further. As a client, it is your responsibility to frame the budget keeping in mind the kind of work you want to get done. The budget must be realistic to match the brief given. If not, the result would not match the expectation that would have. 

Client facing industries often ask their clients how much they are willing to spend? before starting the work. What they often get to hear in reply is You tell us or Propose some options and we will later select. The clients are often expected to understand the importance of having a budget. 

brief and budget should match

To set a direction 

Lack of a specified budget from the client is like driving a car without knowing the directions. To avoid ending up with a disaster, mentioning the budget in alignment with the brief can provide a sense of direction to the company while taking future steps. Refrainment from doing so can create chaos. The company and the client can start moving in different directions, and hence achieve an unsatisfactory result. 

Avoid wastage of resources

When the budget is not aligned with the brief, a lot of resources including huge amounts of time and energy get wasted. As the company starts following the idea mentioned in the brief and ends with figuring out that it costs way more than expected. Not keeping your budget enough according to the idea will eventually result in compromised quality of work. With the fear that the vendor will spend a whole lot, many customers avoid mentioning the amount they are willing to spend in the brief. Customers first wanting the company to present proposals lead to a waste of their resources and increases their work.  

Meet desired expectations

The company may provide a perfect solution, but it may go over the budget and leave you disappointed. With the budget and brief not complementing each other, many times the company may underestimate the limit of money they have and leave you hanging with a solution not meeting your needs. If the budget is enough to meet the set goals, the firm can provide you with a suitable proposal. If that does not appeal to you, they can then still give alternate options that meet your needs as well as fits your budget and result in the effectiveness of work. Hence, it is better to have a figure in mind that accommodates your ideas to meet your desired expectations. 

Create a healthy relationship 

You don’t want to set yourself up for heated arguments in the future. The type of budget you mention should be enough for the company to execute your brief. Failure to do so can lead to reducing your chance of creating a long-lasting relationship. Not being open will obstruct laying of trust and being honest with each other eventually. Only in a trusting relationship, you can communicate the gaps created freely due to the non-alignment of brief and budget. This will eventually result in a mutually beneficial output and a sustainable relationship. 

Generate interest 

The company will always try to fit the most creative ideas in the given range of budget. They take the challenge of understanding your brief and presenting actionable ideas. With a clear set of steps, the company takes interest in your project, and its employees are boosted to work. If you have underestimated your budget according to your brief then the company may lose interest or feel less challenging when working with you. 

To get the best possible outcome, you truly need to think of the budget when creating a brief. Ponder on some questions:

  • How much are you willing to spend?
  • What are the ideas and goals you want to achieve? 
  • Is the budget set enough to execute the brief and accomplish the goals?
  • Can the company work with this budget range and provide multiple options?
  • Have you considered the benchmark prices of the resources needed for the implementation of a brief in your budget?

Know how much your brief will cost you and create a realistic budget. 

Read our blog on why vague briefs are not suitable for your project here.