8 Best ABM Strategies for SaaS Companies
The present-day Software-as-a-Service (SaaS) market is vast and competitive, with new players entering thick and fast while the startups make further inroads. For any SaaS business to stand out, distinguishing the brand and tailoring marketing efforts to high-value prospects is not just advantageous—it’s essential. That’s what defines Account-based Marketing (ABM) at its core—94% of B2B …