What Should Small Businesses Focus On More – PR Or Advertising?

One of the biggest mistakes committed by businesses while marketing their offerings is getting confused between PR and advertising. Although the two activities fall into the same ballpark when it comes to marketing, they are inherently different. If you run a small-scale business, it is important to understand the difference between the two and make … Continue reading What Should Small Businesses Focus On More – PR Or Advertising?

Pandemic: SMBs Adopts Digital Tools, Revival Push

Image (source) Small business owners decided to shut their shops, malls, bars, and restaurants after the Government of different nations said the number of Coronavirus cases had spiked and lockdown is the only option to prevent virus spread.  In addition to the unprecedented health crisis, the Covid-19 pandemic has disrupted every aspect of social and … Continue reading Pandemic: SMBs Adopts Digital Tools, Revival Push

Invoicing Software For Freelancers & Small Businesses: Factors To Consider

Refrens.com - an online invoice generator for small businesses, agencies, and freelancers. As a freelancer or even as a small business owner, you work hard. In order to provide an exceptional product or service, you work closely with your client using your all resources in the hopes this will yield good returns. However, easier said … Continue reading Invoicing Software For Freelancers & Small Businesses: Factors To Consider

Taranpreet: Forever On A Quest To Reach Greater Heights

Interview Graphic - Taranpreet Kalra Freelancing since September 2020, Taranpreet is a freelance content writer and copywriter who also does social media strategy and consulting. Her writing journey began at the age of 9 when she wrote her first poem and fell in love with words. Since then, there is no stopping her. She realizes … Continue reading Taranpreet: Forever On A Quest To Reach Greater Heights

Best Shopify SEO Blogs To Help You Improve Organic Traffic

In this step-by-step guide, you will learn how to Optimize the SEO to your e-commerce site to rank higher, increase your click-through rate, improve user experience, and get more targeted traffic. All of which will, of course, increase online sales. Shopify SEO Guide: Your Ultimate Step-by-Step Guide to Rank #1 (2021)Shopify SEO — The Essential … Continue reading Best Shopify SEO Blogs To Help You Improve Organic Traffic

Parthiva: The Courage To Continue Matters The Most!

Interview Graphic - Parthiva Mewawala Wanting to make writing stories his life, Parthiva took the first step towards it by being a content creator. While he began his journey as a content writer three years back, he became successful last year through the power of personal branding and LinkedIn networking. He is a versatile writer … Continue reading Parthiva: The Courage To Continue Matters The Most!