One of the biggest mistakes committed by businesses while marketing their offerings is getting confused between PR and advertising. Although the two activities fall into the same ballpark when it comes to marketing, they are inherently different. If you run a small-scale business, it is important to understand the difference between the two and make … Continue reading What Should Small Businesses Focus On More – PR Or Advertising?
Image (source) Small business owners decided to shut their shops, malls, bars, and restaurants after the Government of different nations said the number of Coronavirus cases had spiked and lockdown is the only option to prevent virus spread. In addition to the unprecedented health crisis, the Covid-19 pandemic has disrupted every aspect of social and … Continue reading Pandemic: SMBs Adopts Digital Tools, Revival Push
Guest Posts In Digital Marketing Simply put, guest posting is one of the easiest ways to spread the brand’s message while also ensuring the personal growth of your business. This is why it has cemented a strong reputation for itself in the digital marketing industry. Long story cut short; guest posting is the best marketing … Continue reading Importance Of Guest Posts In Digital Marketing
Refrens.com - an online invoice generator for small businesses, agencies, and freelancers. As a freelancer or even as a small business owner, you work hard. In order to provide an exceptional product or service, you work closely with your client using your all resources in the hopes this will yield good returns. However, easier said … Continue reading Invoicing Software For Freelancers & Small Businesses: Factors To Consider
Interview Graphic - Taranpreet Kalra Freelancing since September 2020, Taranpreet is a freelance content writer and copywriter who also does social media strategy and consulting. Her writing journey began at the age of 9 when she wrote her first poem and fell in love with words. Since then, there is no stopping her. She realizes … Continue reading Taranpreet: Forever On A Quest To Reach Greater Heights
According to the Economist, Americans in the post-2020 era spend around 60% of their work time at home. In the rise of 2021 lifts on bans and a general refusal of working from an office, the job market seems to be changing at rates nobody could have predicted. Many people now say they would rather … Continue reading How to Write the Best Freelance Proposal
In this step-by-step guide, you will learn how to Optimize the SEO to your e-commerce site to rank higher, increase your click-through rate, improve user experience, and get more targeted traffic. All of which will, of course, increase online sales. Shopify SEO Guide: Your Ultimate Step-by-Step Guide to Rank #1 (2021)Shopify SEO — The Essential … Continue reading Best Shopify SEO Blogs To Help You Improve Organic Traffic
Interview Graphic - Parthiva Mewawala Wanting to make writing stories his life, Parthiva took the first step towards it by being a content creator. While he began his journey as a content writer three years back, he became successful last year through the power of personal branding and LinkedIn networking. He is a versatile writer … Continue reading Parthiva: The Courage To Continue Matters The Most!
Interview Graphics - Neetu Takroo Carrying the personality of a rainbow, Neetu believes she has an old soul that is always evolving. In love with writing since childhood, Neetu is a passionate content writer, who is freelancing since 2010. Despite working with multiple genres in writing, she still gets excited every time she tries something … Continue reading Neetu: Journey Of The Girl Next Door
Interview Graphic - Srashti Kasera An accidental freelancer, Srashti is a content marketer & writer who found her interest in the field while pursuing her MBA. Freelancing since July 2020, she says her journey till now has been smooth with good experiences. The three best words to describe her are emotional, strong, & curious. Turning … Continue reading Srashti: A Work In Progress