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One of the biggest mistakes committed by businesses while marketing their offerings is getting confused between PR and advertising. Although the two activities fall into the same ballpark when it comes to marketing, they are inherently different. If you run a small-scale business, it is important to understand the difference between the two and make … Continue reading What Should Small Businesses Focus On More – PR Or Advertising?

Image (source) Small business owners decided to shut their shops, malls, bars, and restaurants after the Government of different nations said the number of Coronavirus cases had spiked and lockdown is the only option to prevent virus spread.  In addition to the unprecedented health crisis, the Covid-19 pandemic has disrupted every aspect of social and … Continue reading Pandemic: SMBs Adopts Digital Tools, Revival Push

Guest Posts In Digital Marketing Simply put, guest posting is one of the easiest ways to spread the brand’s message while also ensuring the personal growth of your business. This is why it has cemented a strong reputation for itself in the digital marketing industry. Long story cut short; guest posting is the best marketing … Continue reading Importance Of Guest Posts In Digital Marketing

Refrens.com - an online invoice generator for small businesses, agencies, and freelancers. As a freelancer or even as a small business owner, you work hard. In order to provide an exceptional product or service, you work closely with your client using your all resources in the hopes this will yield good returns. However, easier said … Continue reading Invoicing Software For Freelancers & Small Businesses: Factors To Consider

According to the Economist, Americans in the post-2020 era spend around 60% of their work time at home. In the rise of 2021 lifts on bans and a general refusal of working from an office, the job market seems to be changing at rates nobody could have predicted. Many people now say they would rather … Continue reading How to Write the Best Freelance Proposal

In this step-by-step guide, you will learn how to Optimize the SEO to your e-commerce site to rank higher, increase your click-through rate, improve user experience, and get more targeted traffic. All of which will, of course, increase online sales. Shopify SEO Guide: Your Ultimate Step-by-Step Guide to Rank #1 (2021)Shopify SEO — The Essential … Continue reading Best Shopify SEO Blogs To Help You Improve Organic Traffic